Spend Like
Yourself
A structured course on how the people around you silently shape what you buy, what you want, and how you measure whether you're doing well.
Why we compare, and what it costs us
Humans gauge their own situation by looking at others. This is not a flaw — it is a deeply ingrained cognitive mechanism. The problem is that this mechanism was not designed for a world of social media, open-plan offices, and neighbourhood status signals.
When your reference group changes — a new city, a promotion, a different social circle — your spending often changes with it, even when your actual needs do not. Tijobe examines that gap between what you genuinely want and what you feel compelled to signal.
Read more about our approach
What the course covers
Four areas examined in depth. Each builds on the previous.
Reference Groups
Who are you actually comparing yourself to? This module maps the invisible reference groups operating in your daily life — colleagues, neighbours, social feeds — and shows how each one pulls your spending in a different direction.
Status Signalling
Certain purchases communicate identity and position to others. We examine which categories of spending carry the heaviest signalling load and how to identify when you are buying for an audience rather than for yourself.
Personal Metrics
What does financial success actually look like for you, independent of what others appear to have? This module provides frameworks for defining your own measures — ones that remain stable when your environment shifts.
Environmental Pressure
Social environments shift. This module looks at how to maintain spending clarity through life transitions — career changes, relocations, shifts in social circles — without losing the ground you have built.
Who this course is designed for
This course is relevant to anyone who has noticed a gap between their financial intentions and their actual spending — particularly when that gap seems connected to changes in their social environment.
- People who have recently moved into a higher-earning peer group
- Those navigating lifestyle pressure after a career change or promotion
- Anyone who finds their spending hard to explain rationally
- People building a financial identity independent of external benchmarks
No prior financial knowledge is assumed. The course is about psychology and self-awareness, not investment strategy.
Live webinars and recorded sessions
The course is delivered through a combination of live online sessions and recorded material you can revisit at your own pace.
Live Webinars
Scheduled sessions with real-time Q&A. Dates published in advance so you can plan around your schedule.
Recorded Content
Every session is recorded. If you miss a live session or want to revisit a specific topic, the material is available to you.
Written Materials
Each module comes with written summaries, reflection prompts, and exercises designed to be used independently of the video content.
Follow-up Notes
After each session, a concise summary is sent to participants. Key points, referenced concepts, and suggested next steps in one document.
What shifts after the course
The course does not promise to fix your finances. It offers a clearer understanding of the forces that have been shaping your decisions without your full awareness.
Participants typically report a sharper ability to distinguish between spending driven by genuine preference and spending driven by social pressure. That distinction alone changes how decisions feel.
See what participants notice
Contact Tijobe
Location
Jackowskiego 33, PoznańPoland